Publication details
Customer relationship management
| Authors | |
|---|---|
| Year of publication | 2003 |
| Type | Article in Proceedings |
| Conference | Sborník příspěvků ze VI. mezinárodní vědecké konference -Multidimenzionálne aspekty kvality- |
| MU Faculty or unit | |
| Citation | |
| Keywords | crm, marketing, business intelligence, customer intelligence |
| Description | This paper deals with Customer Relationship Management (CRM) as an effective tool of marketing strategy used to ensure maximum information about the needs of clients and their behavior to make it potential to develop closer correlation with them. The article is focused particularly on CRM in the insurance industry. |