CSR & Sustainability Communication
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6. listopadu 2018
8:00 - Ekonomicko-správní fakulta MU, Lipová 41a, místnost P312
Koná se v úterý 6. 11. od 8 hodin v učebně P312, v rámci předmětu Mangement 2. Přednáška se bude konat v angličtině.
CSR is the voluntary, deliberate inclusion of public interest into corporate decision-making. Strategic communication to stakeholders is essential to build awareness and appreciation of a business’s CSR engagement, and to enhance corporate reputation. Dr. Janis Teruggi Page of George Washington University will bring to life some notable integrated CSR programs and how they are effectively communicated - for example, Nike, Google, H&M, IBM, Starbucks, etc. Janis is Fall 2018 Fulbright Distinguished Chair and co-author of Introduction to Strategic Public Relations: Digital, Global, & Socially Responsible Communication.
- Pořadatel
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Ekonomicko-správní fakulta
- Odpovědnost
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doc. Ing. Ondřej Částek, Ph.D.