![Důležité termíny](https://cdn.muni.cz/media/3633704/image_2.jpg?mode=crop¢er=0.5,0.5&rnd=133572412150000000&heightratio=0.5&width=278)
Informace o publikaci
Alternative Framing as a Source of Persuasiveness: JOURNEY in Presidential Rhetoric
Autoři | |
---|---|
Rok publikování | 2014 |
Druh | Další prezentace na konferencích |
Fakulta / Pracoviště MU | |
Citace | |
Popis | The present study investigates how a combination of metaphor and framing are used as an important crisis management strategy in presidential rhetoric. We investigate the rhetoric of a former Taiwanese president, Lee Teng-hui, during a serious political crisis, where his country had been expelled from the United Nations, experienced a steep decline in diplomatic relations and was during that period recognized by only around 25 countries internationally. |
Související projekty: |