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Alternative Framing as a Source of Persuasiveness: JOURNEY in Presidential Rhetoric

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LU Wei-lun

Rok publikování 2014
Druh Další prezentace na konferencích
Fakulta / Pracoviště MU

Filozofická fakulta

Citace
Popis The present study investigates how a combination of metaphor and framing are used as an important crisis management strategy in presidential rhetoric. We investigate the rhetoric of a former Taiwanese president, Lee Teng-hui, during a serious political crisis, where his country had been expelled from the United Nations, experienced a steep decline in diplomatic relations and was during that period recognized by only around 25 countries internationally.
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