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EMBEDDING THE PERCEPTION OF ORGANIZATIONAL CULTURE IN THE STUDIES OF SPORT MANAGEMENT

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NOVÁ Jana

Rok publikování 2015
Druh Článek v odborném periodiku
Časopis / Zdroj TOJET: The Turkish Online Journal of Educational Technology
Fakulta / Pracoviště MU

Fakulta sportovních studií

Citace
www http://tojet.net/special/2015_7_2.pdf
Obor Pedagogika a školství
Klíčová slova the organizational culture -studies of sport management-teaching methods -conceptual framework
Popis The aim of this paper is to provide an overview of the modes which are currently used to increase the students' perception of the theory and practice regarding the organizational culture in the studies of sport management. The increased interest in the phenomenon of organizational culture in the sports industry and sport as such has led to an attempt to define the meaning of what this concept means in terms of organizations' performance and human resources management in sport and its sectors, namely public, non-profit and professional. On the basis of this, the paper offers a conceptual framework of how to embed the topic of organizational culture in sport management studies. The teaching methods which could be appropriate for the development and enhancement of the perception of this in the nature of an intangible topic in a sports context are discussed. The case study from Czech Republic is presented based on the qualitative analysis of the students’ assignments

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