Informace o publikaci

Political consultants' ethics of conviction

Autoři

GREGOR Miloš

Rok publikování 2019
Druh Kapitola v knize
Fakulta / Pracoviště MU

Fakulta sociálních studií

Citace
Přiložené soubory
Popis Marketing approach in politics has many advantages, such as increasing voter turnout, interest in politics among citizens, or better understanding of voters needs for politicians. However, it also brings negative aspects, especially with growing number political consultant who have been employed by populists in attempt to raise their support in elections. This re-opens the question of moral and ethical standards for political consultants on many levels. The negative impact of political marketing has been described in a number of publications, but the rise of populism brings new dimensions of criticism. And the aim of this chapter is to describe them. The focus is on cases of Brexit campaign in Great Britain, presidential campaign of Donald Trump in the U.S., and ANO parliamentary campaign in the Czech Republic.

Používáte starou verzi internetového prohlížeče. Doporučujeme aktualizovat Váš prohlížeč na nejnovější verzi.

Další info