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Informace o publikaci
Problems of CRM in small and middle size companies
Autoři | |
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Rok publikování | 2002 |
Druh | Článek ve sborníku |
Konference | Small and medium firm management with computer support |
Fakulta / Pracoviště MU | |
Citace | |
Obor | Ekonomie |
Klíčová slova | CRM; the strategy; IT |
Popis | The article deals with a problem of implementation of CRM systems in small and medium companies. Binka and Suchanek describe a brief history of CRM systems and try to discover some basic features of this proces. According to this analysis they suggest as a best way for small and medium companies specialization and cooperation. |
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