Informace o publikaci

Assumptions and Opportunities for Tourism Development

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ZVARA Jan UHNAVÁ Markéta

Rok publikování 2010
Druh Článek ve sborníku
Konference New Economic Challenges
Fakulta / Pracoviště MU

Přírodovědecká fakulta

Citace
Obor Zemský magnetismus, geodesie, geografie
Klíčová slova Tourism; Urban Cultural Tourism; City of Brno; Cooperation; Development; Trends
Popis Tourism as one of the most important sectors of the world economy significantly affects the view on the strategic development of cities and regions. The increasing attention is paid to this sector. This article briefly indicates the necessary conditions and opportunities for tourism development in the city of Brno and describes forms of managing of this important field of the local economy. The need for true cooperation among subjects interested in tourism is even more important than in other areas. The global trends in tourism fundamentally affect development of tourism in the city of Brno. For local government it is necessary to realize the importance of impact of tourism to the economic prosperity of the city / region and to create a clear identity of the destination.
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