Building your Company's Brand

• 19 April 2022
  2:00 PM – 3:40 PM

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• P101, Faculty of Economics and Administration MU, Lipová 41a

How to approach innovative branding? How to use perceptual mapping? What can we learn from NIKE? Answers on these and many other questions you may hear on by our guest lecturer Mrs Marina Naomi Smolyanov who comes from Reichman University in Israel. Mrs Smolyanov has rich academic and practical experiences in fields of Innovation, Entrepreneurship and Branding. She also serves as the President of Professional Speakers Association Israel and a mentor for Google for Startups Accelerator.

Thematically, our guest will cover an array of topics around market penetration strategies, Product Life-Cycle, Roger's Adoption Curve of Innovation, Perceptual Mapping.

The visiting lecture is organized within the course Marketing and will be held fully in English.

Organized by

Department of Business Management (Faculty of Economics and Administration)

Responsibility

Ing. Renata Čuhlová, Ph.D., BA (Hons)