Search Engine Optimization - SEO

• 20 March 2018
  4:20 PM – 6:00 PM

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• P103, Faculty of Administration and Economics

Within course Internet Marketing Basics (MPH_ZIMA), we gladly invite you to a guest lecture by Mgr. Nikola Kožuljević (Digital Marketing Specialist – apprise.com), which will focus on the following topics:

• what is SEO


• what are offsite and onsite SEO


• what are the main principles of SEO


• what is the role of SEO in different phases of purchasing process


• why is SEO important


• SEO vs PPC


• how to define goals of SEO


• how to measure SEO effectiveness etc.

Lecture will be in English

Organized by

Department of Business Management (Faculty of Economics and Administration)