Ing. Dušan Mladenovič, Ph.D.
Assistant professor, Department of Business Management
Total number of publications: 41
2025
-
Journal of East European Management Studies
Year: 2025, type: Chief editor / membership in profesional journal editorial board
2024
-
From the final frontier to the metaverse: exploring the role of sharing economy principles in revolutionizing space tourism
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, year: 2024, volume: NA, edition: NA, DOI
-
How the metaverse infuences marketing and competitive advantage of retailers: predictions and key marketing research priorities
ELECTRONIC COMMERCE RESEARCH, year: 2024, volume: 24, edition: June, DOI
-
MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, year: 2024, volume: 36, edition: 6, DOI
-
Synthetic WOM? The Emergence of Generative Artificial Intelligence-Induced Recommendations
JOURNAL OF COMPUTER INFORMATION SYSTEMS, year: 2024, DOI
-
The power of electronic Word of Mouth in inducing adoption of emerging technologies
TECHNOLOGY IN SOCIETY, year: 2024, volume: 79, edition: 1, DOI
2023
-
Emojis to conversion on social media
International Journal of Consumer Studies, year: 2023, volume: 47, edition: 3, DOI
-
Frontiers in Communication
Year: 2023, type: Chief editor / membership in profesional journal editorial board
-
International Journal of Management Trends
Year: 2023, type: Chief editor / membership in profesional journal editorial board
-
SAGE Open
Year: 2023, type: Chief editor / membership in profesional journal editorial board