Project information
Improving Customer Satisfaction in Healthcare Mediated through Art
- Project Identification
- MUNI/IGA/1206/2021
- Project Period
- 1/2022 - 12/2022
- Investor / Pogramme / Project type
-
Masaryk University
- Internal grant agency MU
- MU Faculty or unit
- Faculty of Economics and Administration
The project's aim is to evaluate the effects of art on the perception of customer satisfaction by healthcare facilities, both patients and staff. A modified SERVQUAL model is used for evaluation, within which, customer expectations and the actual implementation of art programs will be evaluated. Additionally, the project aims to determine excellent strategies to implement art activities in domestic healthcare facilities. Achieving new practical and economic principals to be used in healthcare.