Publication details
Gas-Brake-Clutch: Promoting Engineering or Selling Vehicles? Czech Advertising, Film and Consumer Culture in the Early 1960s
| Authors | |
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| Year of publication | 2012 |
| Type | Conference abstract |
| MU Faculty or unit | |
| Citation | |
| Description | Conference paper examines Czech (socialist) advertising film as "border-genre" in which ideological as well as economical interests of state intersect, highlighting an example of promotion of domestic personal transportation vehicles, which were considered both as products of favoured engineering industry, and as symbols of modern consumer life-style. |
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