Publication details
“Slice Of Life” And Its Educational Impact On Recipients : A Case Of German And Japanese Advertising
| Authors | |
|---|---|
| Year of publication | 2013 |
| Type | Article in Proceedings |
| Conference | Proceedings of EDULEARN13 Conference |
| MU Faculty or unit | |
| Citation | |
| web | http://library.iated.org/view/TESAROVA2013SLI |
| Field | Linguistics |
| Keywords | advertising; education |
| Description | Originally used as a theatrical term, a "slice of life" depicts real everyday life and situations in which individuals, families and groups of people commonly find themselves in. This concept is popular and is used worldwide; and to a certain extent, it is also found in the discourse of advertising. This paper deals with the choice and usage of specific linguistic means characteristic of this variety of advertising. It makes use of a comparison of German and Japanese television advertising. With sociolinguistic approach and on the background of two distinctive cultures, this case study analyzes German and Japanese television advertising from the year 2013. It also discusses the educational impact of the said approach on the recipients. |