Publication details
Spokojenost zákazníků a výkonnost podniků
| Title in English | Customer satisfaction and business performance |
|---|---|
| Authors | |
| Year of publication | 2013 |
| Type | Article in Proceedings |
| Conference | Marketing manažment, obchod a sociálne aspekty podnikania |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | consumer satisfaction, quality, performance of the company |
| Description | With regard to the statistical significance of the results can not be considered proven link customer satisfaction with business performance. On the other hand, the results suggest that this dependency exists. But it will be necessary to re-examine broader research (with regard to the number of surveyed companies) and with using more sophisticated statistical tools. We believe that article offers interesting findings despite the statistical insignificance of the results. It seems that customer satisfaction is not a simple (basic) variable, but on the other hand is composed of several sub-variables that the firm and its performance has comprehensively. |
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