Publication details

EYE-TRACKING VE VÝUCE ODBORNÝCH PŘEDMĚTŮ

Title in English EYE-TRACKING IN TEACHING VOCATIONAL SUBJECTS
Authors

ŠUTOVÁ Michaela SLÁDEK Petr

Year of publication 2014
Type Article in Proceedings
Conference 10. medzinárodná vedecká konferencia SCHOLA 2014 INOVÁCIE VO VÝCHOVE A VZDELÁVANÍ – TRENDY V ODBOROVEJ DIDAKTIKE
MU Faculty or unit

Faculty of Education

Citation
Field Pedagogy and education
Keywords education; eye tracking; vocational subject
Description The paper presents the possibility of eye-tracking method not only in marketing and neuromarketing, but also in teaching. Research using eye-tracking shows new aspects which are important in education. This method can bring some optimization in creation of textbooks, presentations, workplace organization, organization of teaching etc. Eye-tracking seems to be a new tool in teaching vocational subjects.

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