Publication details
Service Oriented Marketing Mix and Its usage
| Authors | |
|---|---|
| Year of publication | 2014 |
| Type | Article in Proceedings |
| Conference | ICERI2014: 7TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION |
| MU Faculty or unit | |
| Citation | |
| Web | http://library.iated.org/view/WALLETZKY2014SER |
| Field | Informatics |
| Keywords | Service Science; Marketing mix; Marketing |
| Description | Marketing mix is one of the most known tools for creating marketing strategy of any kind of organization. The very rapid influence of the information technologies as well as an accent to the customer's point of view leaded into finding new methods of the marketing mix. The aim of this article is to summarize previous attitudes and describe the development of the new one attitude. In the second part it will be shown how practically this new attitude can help the organization and the advantages of it with the comparison of the old ones will be presented. |