Publication details
Spolupráce destinačních společností s aktéry cestovního ruchu
| Title in English | DMOs’ cooperation with stakeholders |
|---|---|
| Authors | |
| Year of publication | 2014 |
| Type | Article in Proceedings |
| Conference | 5. mezinárodní kolokvium o cestovním ruchu. Sborník příspěvků. Pavlov, 11.-12. září 2014. CD-ROM |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | Cooperation; destination management organization (DMO); partnership |
| Description | Cooperation is a headstone of destination management. Therefore, the task of destination management organizations (DMOs) is to create and enhance the cooperation. Cooperation stimulates synergy that strengths competitiveness of both stakeholders and the destination as a whole. In other words, the more maturate the cooperation (destination management) is, the better position the destination has on the market. Thus, the object of the paper is cooperation – its motivation, forms, ways of practice and its intensity (level of maturity). Cooperation among stakeholders within a destination is evaluated from the DMOs’ perspective. |
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