Publication details

EYE-TRACKING VE VÝUCE ODBORNÝCH PŘEDMĚTŮ

Title in English EYE-TRACKING IN TEACHING VOCATIONAL SUBJECTS
Authors

SLÁDEK Petr

Year of publication 2014
Type Appeared in Conference without Proceedings
MU Faculty or unit

Faculty of Education

Citation
Description The paper presents the possibility of eye-tracking method not only in marketing and neuromarketing, but also in teaching. Research using eye-tracking shows new aspects which are important in education. This method can bring some optimization in creation of textbooks, presentations, workplace organization, organization of teaching etc. Eye-tracking seems to be a new tool in teaching vocational subjects.

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