Publication details

Management ve sportu

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Title in English Sport management
Authors

NOVÁ Jana

Year of publication 2014
MU Faculty or unit

Faculty of Sports Studies

Citation
Description The study text for the course of Sports Management builds on the latest knowledge in the field treated both in domestic and international publications. It provides students with the current information about the specifics in the application of the management theory in the sports environment. Taking the perspective of the application of the basic managerial functions, the content deals with issues of the structure and management of sports organizations in the public sector, non-profit sector as well as the professional sport. Students have an opportunity to become familiar with the application of principles of strategic planning, organization, human resource management and control, as well as the issue of measurement of sports organizations performance; all with the emphasis on the principles of good governance. Through the self-study tasks students are encouraged to further enrich their knowledge in relation to the application of managerial functions in the environment of sports organizations.
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