Publication details

Marketing sportu

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Title in English Sports marketing
Authors

RACEK Oldřich

Year of publication 2014
MU Faculty or unit

Faculty of Sports Studies

Citation
Description Publication is intended for Bachelor´s degree students. Material consists of 5 chapters and test questions. This e-learning material includes 8 images (photos, graphs, schemes and tables) and file to download. This electronic teaching material provides definition of sports marketing and the specifics of this field.
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