Publication details
The possibility of transferring the enterprise name of a entrepreneur and its comparison to the usage of franchise
| Authors | |
|---|---|
| Year of publication | 2015 |
| Type | Article in Proceedings |
| Conference | FINANCIAL MANAGEMENT OF FIRMS AND FINANCIAL INSTITUTIONS |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | enterprise name; intangible assets; franchise; valuation. |
| Description | Enterprise name is essential for entrepreneurs in communicating with their surroundings. The current legislation allows independent Transfer of the enterprise name. This paper deals with the possibilities of this disposition especially in comparison with the use of franchise. |
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