Publication details
Cesty marketingových komunikací. Sborník prací studentů Univerzity tomáše Bati ve Zlíně
| Title in English | Pathways of Marketing Communications. Proceedings of the students of Tomas Bata University in Zlín |
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| Authors | |
| Year of publication | 2015 |
| MU Faculty or unit | |
| Citation | |
| Description | It is a Proceedings of works created by students of marketing communications of Tomas Bata University in Zlin. J. Pavelka is the guarantor of the project, co-editor and author of the text foreword Slovo úvodem (p. 5 to 7). |