Publication details

Figurative Language and Imagery as Tools of Persuasion in Destination Advertising : Conceptual Discourse Analysis

Authors

KRATOCHVÍLOVÁ Hana

Year of publication 2015
Type Conference abstract
MU Faculty or unit

Faculty of Arts

Citation
Description The presentation explores the instances of figurative language and imagery in printed destination advertisements. Using the methodology of conceptual discourse analysis, the presentation explains how selected language phenomena contribute to the act of persuasion.
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