Publication details
Figurative Language and Imagery as Tools of Persuasion in Destination Advertising : Conceptual Discourse Analysis
| Authors | |
|---|---|
| Year of publication | 2015 |
| Type | Conference abstract |
| MU Faculty or unit | |
| Citation | |
| Description | The presentation explores the instances of figurative language and imagery in printed destination advertisements. Using the methodology of conceptual discourse analysis, the presentation explains how selected language phenomena contribute to the act of persuasion. |
| Related projects: |