Publication details

Persvazivní moc barev v bulvární sportovní publicistice

Title in English Persuasive power of colours in tabloid sports journalism
Authors

ŠURÁŇOVÁ Pavla

Year of publication 2016
Type Article in Proceedings
Conference Slavica iuvenum XVII. : Mezinárodní setkání mladých slavistů
MU Faculty or unit

Faculty of Arts

Citation
Web Mezinárodní setkání mladých slavistů
Field Linguistics
Keywords stylistics; analysis; persuasion; nonverbal means; tabloid; sports journalism
Description The article deals with one of the non-verbal elements - colours - in a tabloid sports journalism. On specific cases shows how the colors involved in the process of persuasion and how they affect the shape style tabloid sports journalism.
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