Publication details

Jazyk vraždy i jazykovoje manipulirovanije v sovremennom mass-medijnom diskurse (Metodologičeskije problemy kritičeskogo jazykovogo analiza mass-medijnych tekstov)

Title in English The Language of the Enemy and Language Manipulation in Contemporary Media Discourse (Methodological Problems of Critical Linguistic Analysis of Media Texts)
Authors

GAZDA Jiří

Year of publication 2016
Type Article in Periodical
Magazine / Source Slavistika
MU Faculty or unit

Faculty of Arts

Citation
Web http://slavistickodrustvo.org.rs/?portfolio=slavistika-xx-2016)
Field Linguistics
Keywords the language of the enemy; language manipulation; media discourse; language aggression; content analysis; critical discourse analysis
Description In the generally methodological study, the author considers the choice of appropriate method for sociologically oriented critical language analysis of a larger amount of media texts which would allow acquirement and following effective analysis of language data upon monitoring language aggression and language manipulation in contemporary media discourse. The author considers the method created by sociologist, media analyst, and publicist Jan Miessler an appropriate compromise between quantitatively oriented content analysis which allows only superficial processing of large amount of texts, and critical discourse analysis focused on in-depth analysis of a limited amount of texts. The method linking advantages of content analysis, discursive analysis, and quantitative narrative analysis of R. Fransozi is based on coding of language units and strings based on respective semantic criteria which are not given a priori, but created by the analyst during analysis of media statements content.
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