Publication details

Obchodní strategie destinační společnosti

Title in English Corporate strategy of destination management organization
Authors

HOLEŠINSKÁ Andrea

Year of publication 2017
MU Faculty or unit

Faculty of Economics and Administration

Citation
Description An overview guide to process the corporate strategy of the destination management organization. The guide focuses on the complex analysis of the destination, furthermore on the synthesis of all partial analyzes and moreover on the proposal part of the strategy. The major idea is to highlight the importance of the interconnection between the SWOT analysis and the main goals and then priorities, and as well as the employment of the "theoretical" and practical knowledge from the study field. At the same time the publication stress the significance of the reflection on the actual market situation.
Related projects:

You are running an old browser version. We recommend updating your browser to its latest version.

More info