Publication details
Trends and innovations in animation activities with focus on current fitness trends
| Authors | |
|---|---|
| Year of publication | 2018 |
| Type | Article in Proceedings |
| Conference | Nové trendy v gastronomii, hotelnictví a cestovním ruchu. Sborník příspěvků z jedenácté mezinárodní vědecké konference |
| Citation | |
| Keywords | animation; Zumba® fitness; holistic; wellness; spa destination; consumption society; health-oriented life-style |
| Description | Years 2009 and 2010 represent in the European fitness industry a stepping-stone for the new arriving trend known as Zumba® fitness. Thus, the demand for this fitness programs and for qualified instructors was those days endless in comparison with the small number of academic studies. Therefore, this recent global phenomenon serves as a researching tool aiming to identify new directions in animation services based on the lifestyle patters of today‘s society. The key research objective is to associate Zumba® fitness dimensions with wellness philosophy reflecting a preventative healthy lifestyle for current global society that has significant impact on the contemporary tourism market worldwide. Primarily, the introductory literature review summarises the key theoretical background. Secondly, the practical investigation follows through the conduction of qualitative and quantitative polls between 90 official Zumba® instructors from all over the world, there were organized two practical workshops leading to interview clients thorough performing Zumba® fitness class accompanied by interviews. And finally the three in-depth interviews were realised with a hotel manager, an editor of tourism magazine and a manager of spa resort. All in all, although all date are illustrative due to the numbers of participants in all three stages the study provides broad understanding of the new movement in tourism as well as it explains, how Zumba® Fitness can complete and stimulate current direction of demand in tourism in the suggested form of spa destination. Therefore, the key findings are applied and compared with the official tourism marketing strategy of Slovak Republic. |