Publication details

Textinterventionen in den öffentlichen Raum und ihre Interpretation. Theoretische und didaktische Überlegungen zur Linguistic-Landscape-Problematik

Title in English Intervention of the text into the public space and its interpretation. Theoreticlly and didactically solving of the Linguistic-Landscape-Problems
Authors

FIŠER Zbyněk

Year of publication 2018
Type Chapter of a book
MU Faculty or unit

Faculty of Arts

Citation
Description The study "Textinterventionen in den öffentlichen Raum und ihre Interpretation. Theoretische und didaktische Überlegungen zur Linguistic-Landscape-Problematik" tells about the application of the methods of literary translation and transcreation in the translation process of advertising texts.
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