Publication details
Lexis creating a human dimension of a destination : Comparative discourse analysis of English and French parallel texts
| Authors | |
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| Year of publication | 2018 |
| Type | Conference abstract |
| MU Faculty or unit | |
| Citation | |
| Description | The presentation focuses on lexical choices which contribute to the creation of an apparent human dimension of an advertised destination. Subsequently, it attempts to formulate relevant tendencies in shaping the message in anglophone and francophone destination advertising. |
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