Publication details

Odrazy kultury v jazyce reklamy : srovnávací analýza anglických a francouzských nadpisů a podnadpisů propagačních textů

Title in English Reflections of Culture in the Language of Advertising : Comparative Analysis of English and French Headings and Subheadings in Promotional Texts
Authors

MIHAI Hana

Year of publication 2018
Type Appeared in Conference without Proceedings
MU Faculty or unit

Faculty of Arts

Citation
Description Language and culture are intertwined and mutually influence each other. A message, which fulfills a certain function in a given language and cultural milieu, often cannot be transferred to a different milieu, unless it is adjusted to its readers. The aim of the presentation is to compare and contrast the formulations of headings and subheadings in two language versions of advertising texts promoting a turist destination and try to explain the language differencies in the sociocultural context. The work draws on findings from cognitive and cultural linguistics, semantics and pragmatics.
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