Publication details
Proceedings of the International Scientific Conference of Business Economics Management and Marketing 2019
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| Year of publication | 2020 |
| Type | Conference |
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| Description | Proceedings of abstracts from the international scientific conference held on September 5th and 6th 2019 by the Department of Business Administration, Faculty of Economics and Administration, Masaryk University. The proceedings include contributions in the field of business economics, management and marketing focused on modern trends, especially in the areas of business performance, customer satisfaction management, quality management, knowledge management, start-ups, SME innovation potential, social and digital media, competitiveness, strategic management, human resources management, science management and, last but not least, marketing, corporate governance and ICT in companies. The year will also focus on the reflection of the development of knowledge and its development from 2000 to 2020 in the field of economics and business economy. |
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