Publication details

Just knowing you do it: The unacknowledged role of social influence on decision-making

Authors

JIRÁSEK Michal MACHÁČOVÁ Irma

Year of publication 2019
Type Article in Proceedings
Conference Scientific Conference of Business Economics Management and Marketing
MU Faculty or unit

Faculty of Economics and Administration

Citation
Keywords decision-making; social influence; behavioral factors; expert advice
Description Social proof, isomorphism, imitation, or vicarious learning – these are just some examples of terms used to describe the powerful role of social influence on decision-making. However, while powerful, it is often unacknowledged. Be the reasons conscious (“I don’t want to tell you”) or unconscious (“I am not influenced by others”), social influence needs to have a prominent role in the research on organizational decision-making. In this study, we summarize some of the theoretical perspectives on the role of social influence in decision-making. Then, we provide a case study illustrating its effects and its unacknowledgement by decision-makers. Combining these two parts, we aim to highlight the need to carefully assess possible social influence in further studies of decision-making, regardless of narratives we obtain from individual decision-makers.

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