Technologie eye-trackingu v imerzivní virtuální realitě: Možnosti a limity v interkulturním výzkumu

• Title in English: EYE-TRACKING TECHNOLOGY IN IMMERSIVE VIRTUAL REALITY: POSSIBILITIES AND LIMITATIONS IN CROSS-CULTURAL RESEARCH
• Authors: ŠAŠINKOVÁ Alžběta; ŠAŠINKA Čeněk; UGWITZ Pavel; FITZ Jan; STACHOŇ Zdeněk; ČENĚK Jiří; LACKO David; LU Wei-lun; JUŘÍK Vojtěch
• Year of publication: 2020
• Type: Article in Proceedings
• Conference: PhD existence 2020. Člověk a čas. Československá psychologická konference (nejen) pro doktorandy a o doktorandech: Sborník odborných příspěvků
• MU Faculty or unit: Faculty of Arts
• web: https://phdexistence.cz/wp-content/uploads/2020/06/PhdExistence2020.pdf
• Keywords: cross-cultural research; eye-tracking; virtual reality; distribution of attention
• Description: Experimental designs are always limited by the possibilities of technological solutions used for data collection. This paper aims at presenting hardware and software solution for eye-tracking implemented in an immersive virtual reality device, which was designed for the purpose of a cross-cultural study. This study focuses on differences in visual perception, and distri-bution of attention on focal objects and the scene’s background is the main parameter to measure. As for hardware, eye-tracking kit by Pupil Labs and HTC Vive Pro head mounted display were used. The experimental stimuli including eye-tracking data collection component were created in the Unity engine. This paper presents inter alia the nature of the collected eye-tracking data and selected options for their analysis.

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