Publication details
“Generational differences in the utilization of Social Media for sport purposes – case study CZ
| Authors | |
|---|---|
| Year of publication | 2019 |
| Type | Conference abstract |
| Citation | |
| Description | To present the current generation of sports fans (the fans of Baby Boomers Generation, Generation X, Generation Y and Generation Z) and their patterns in the utilization of social media (SM) for sport purposes in the Czech Republic |