Publication details
Smíšený mód : testování srovnatelnosti odpovědí
| Title in English | Mixed-Mode Design : data invariance |
|---|---|
| Authors | |
| Year of publication | 2021 |
| Type | Popularization text |
| MU Faculty or unit | |
| Citation | |
| Description | Mixed mode survey is an increasingly popular research method in marketing and sociological research, which could suffer from low comparability of data across modes. This text argues that it is not the case for most of the items. Still, each analysis of mixed-mode survey data, which get more common, should include a basic examination of mode differences. |
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