Publication details
Čarodejnice na sociálnych sieťach : Fenomén menom WitchTok
| Title in English | Witches on social networks : the WitchTok phenomenon |
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| Authors | |
| Year of publication | 2022 |
| Type | Appeared in Conference without Proceedings |
| MU Faculty or unit | |
| Citation | |
| Description | Social media has greatly influenced the way people "live" their spirituality today. In the case of modern Paganism, for example, Facebook has helped to significantly bring together a previously very fragmented community and created an underbelly for its effective dissemination. TikTok is an example of a new generation of social networking, the essence of which is the sharing of short videos. As with other similar sites, various subcultures, including pagan ones, have found a space on TikTok. As of 2017, more than 18.7 million videos have accumulated under the hashtag #WitchTok. The conference paper aims to briefly introduce the main characteristics of WitchTok, the most popular WitchTok channels, and focus on the portrayal of different streams of modern Paganism in the videos. Considering the fact that the most frequent consumers of TikTok are the youngest generations, a reflection on the popularity of WitchTok may indicate future trends in modern Paganism in the next decade. |
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