Publication details
Čarodejnice na sociálnych sieťach : Fenomén menom WitchTok
| Title in English | Witches on social networks : the WitchTok phenomenon |
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| Authors | |
| Year of publication | 2022 |
| Type | Article in Periodical (without peer review) |
| MU Faculty or unit | |
| Citation | |
| Description | The article introduces the religiously interesting phenomenon of WitchTok, a subcategory of the social network TikTok, on which videos related to paganism, magic and alternative spirituality appear. It briefly introduces the main characteristics of WitchTok, focusing on the content of the videos. It then discusses the consumerist dimension of WitchTok, which contrasts with the standard notion of modern paganism as a religion critical of modernization and consumerism. A final consideration addresses the potential impact of WitchTok‘s popularity on future generations of neopagans. |
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