Publication details
Eine andere Moderne? Neue Frauen am Land in den 1930er-Jahren
| Title in English | Another Modernity? New Women in the Countryside in the 1930s |
|---|---|
| Authors | |
| Year of publication | 2023 |
| Type | Article in Periodical |
| Magazine / Source | Zeitgeschichte |
| MU Faculty or unit | |
| Citation | |
| Web | https://www.vr-elibrary.de/doi/10.14220/zsch.2023.50.1.43 |
| Doi | http://dx.doi.org/10.14220/zsch.2023.50.1.43 |
| Keywords | modernity; new woman; Austria; rural modernity |
| Attached files | |
| Description | The contribution analyses the staging of the popular visual ideal of the New Woman in an alpine setting and her function as part of Austria’s rural modernity of the 1920s and 30s. It pays particular attention to photograph and (fashion) illustration in the magazines “Die Bühne” and “Moderne Welt”, and contributions by young female artists, who presented New Women in the countryside as constructs of an urban, consumer-oriented modern age. Their work shows that rural culture and tradition, which became a central aspect of Austrian state ideology in the 1930s, cannot simply be summarized under the umbrella term of “reactionary modernism”. In their deceptively simple presentation, New Women in the countryside rather presented a unique model of femininity, which visualised a feminine interwar Austrian identity even beyond reactionary politics. |
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