Publication details
Samoregulace reklamy: limity, výzvy a nevyužité šance
| Title in English | Advertising self-regulation: limits, challenges and missed opportunities |
|---|---|
| Authors | |
| Year of publication | 2023 |
| Type | Article in Proceedings |
| Conference | Právo svobodně podnikat |
| MU Faculty or unit | |
| Citation | |
| web | Katalog MU |
| Keywords | Advertising; Self-regulation in advertising |
| Description | A critical analysis of the shortcomings of self-regulatory mechanisms in the field of advertising, the author analyses the expected shortcomings of each self-regulatory body and the specific reserves given by the Czech environment (especially the obsolescence of the Advertising Council Code). |