Publication details
Populism: An inevitable path towards radicalization?
| Authors | |
|---|---|
| Year of publication | 2023 |
| Type | Appeared in Conference without Proceedings |
| MU Faculty or unit | |
| Citation | |
| Description | Populism has attracted the attention of scholars across various fields, including political communication. Among other issues, researchers have described the populist communication style and analysed its rhetoric and relationship with the media. However, there is a gap in the literature regarding the societal and political consequences of this communication style. Thus, the paper aims to address this gap by examining the longer-term consequences of the populist communication style and its impact on the strategies of political actors who use it in their activities. Specifically, we analyse how the success of politicians who adopt a populist communication style (Silvio Berlusconi, Donald Trump, Viktor Orbán, Andrej Babiš, etc.) affects their behaviour and that of their supporters in the long run. Our analysis shows that the use of a populist communication style leads to the radicalization of political actors and their supporters over time. |
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