Publication details

Trust and Political Attitudes of Public Service Media Audiences in a Polarized Society : The Case of Czech Television

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Authors

MACKOVÁ Alena SMEJKAL Klára JANSOVÁ Iveta ČEJKOVÁ Lucie BIELIKOVÁ Karolína HALBOVÁ Barbora NOVOTNÁ Martina SLAVÍK Lukáš VÉRTEŠI Martin

Year of publication 2024
Type Article in Periodical
Magazine / Source Problems of Post-Communism
MU Faculty or unit

Faculty of Social Studies

Citation
Web article - open access
Doi http://dx.doi.org/10.1080/10758216.2024.2387780
Keywords public service media, trust, political attitudes, polarization
Attached files
Description The paper addresses the role of Czech public service television in a polarized society. The research on public service media (PSM) is salient concerning their specific role; however, it is increasingly questioned in a fragmented and polarized environment. The paper builds on data from 27 semi-structured interviews and a survey conducted in 2019–2020 (N = 3,251). While for some audiences, Czech television is a trustworthy medium protecting exemplary sets of values, for others, it is biased and hostile. The study reveals the deeper interplay between political attitudes and media practices, potentially endangering PSM’s role and position in polarized settings.
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