THE IMPACT OF INCENTIVES AND IOT INTEGRATION ON YOUNG CONSUMERS’ ADOPTION OF PAY-PER-WASH SERVICES: A BEHAVIORAL ANALYSIS

• Authors: NIKOLAEV Dmitrii; MIKHAIL SEREBRIANNIKOV; STEPHANIE ADUKU; LUIS ANTONIO ANGELES PEREZ; EMRE AR; SETH-JUNIOR SEKYERE BAAKO; NORMAN LACHNER; JANA ELISABETH MARIE PFEIFFER
• Year of publication: 2024
• Type: Article in Proceedings
• Web: http://dx.doi.org/10.3846/bm.2024.1254
• Doi: http://dx.doi.org/10.3846/bm.2024.1254
• Keywords: consumer behavior, consumer decision-making, IoT integration, technology adoption