Publication details
Využívání jazykové hry v společensko-politických demotivátorech v prostředí Runetu
| Title in English | Using Language Games in Socio-political Demotivators in the Runet Environment |
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| Authors | |
| Year of publication | 2024 |
| Type | Appeared in Conference without Proceedings |
| Citation | |
| Description | The paper deals with the elements of language games in the demotivational posters, which are a special kind of creolized texts that combine verbal and visual components in a specific way. Using the material of demotivational posters with socio-political themes in the Runet environment, we note the use of means of language games in Russian at different linguistic levels: graphic, phonostylistic, lexical, word-formation, morphological and syntactic. Particular attention is focused on the use of precedent texts and the analysis of the functions of this phenomenon in demotivational posters, which are an interesting and, especially among the younger generation, popular part of social discourse in contemporary Russia. |
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