Publication details
Uplatňování zásady minimalizace podle GDPR v kontextu personalizace reklamy aneb více (ne)znamená lépe
| Title in English | Applying the GDPR minimization principle in the context of advertising personalization - does more (not) mean better? |
|---|---|
| Authors | |
| Year of publication | 2025 |
| Type | Article in Periodical |
| Magazine / Source | Právní rozhledy |
| MU Faculty or unit | |
| Citation | BÓNOVÁ, Kristýna. Uplatňování zásady minimalizace podle GDPR v kontextu personalizace reklamy aneb více (ne)znamená lépe (Applying the GDPR minimization principle in the context of advertising personalization - does more (not) mean better?). Právní rozhledy. Praha: C. H. Beck, 2025, vol. 33, No 1, p. 42-45. ISSN 1210-6410. |
| web | https://app-beck-online-cz.ezproxy.muni.cz/bo/chapterview-document.seam?documentId=nrptembsgvpxa4s7gfptex3tl42de&groupIndex=0&rowIndex=0&refSource=search |
| Keywords | minimization principle; targeted advertisement |
| Description | The article focuses on the application of the principle of minimization to the process of advertising personalization, from determining the purpose, through the collection of personal data itself, to its deletion. |