Publication details
Vyzkum tržních segmentů v české praxi
| Title in English | Segment marketing in the Czech reality |
|---|---|
| Authors | |
| Year of publication | 2001 |
| Type | Article in Proceedings |
| Conference | Implementácia marketingových teórií a prístupou v podnikovej praxi Slovenskej republiky |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | segment marketing; customer behaviour |
| Description | The article is focusing on the question of fitness of segment marketing in the czech background. |
| Related projects: |