Publication details

Vyzkum tržních segmentů v české praxi

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Title in English Segment marketing in the Czech reality
Authors

ŠKAPA Radoslav

Year of publication 2001
Type Article in Proceedings
Conference Implementácia marketingových teórií a prístupou v podnikovej praxi Slovenskej republiky
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Economy
Keywords segment marketing; customer behaviour
Description The article is focusing on the question of fitness of segment marketing in the czech background.
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