Publication details

Marketing na internetu - internet jako reklamní médium

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Title in English Internet Marketing - Internet as a adveritisiment Tool
Authors

DVOŘÁKOVÁ Petra

Year of publication 2002
Type Article in Proceedings
Conference Nové trendy rozvoje průmyslu
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Economy
Keywords internet; marketing
Description This article aims to describe the advantages and disadvantages of internet as a advertisiment tool and to compare this tool with the classical ones.
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