Publication details

Komplementární vztah k marketingu

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Title in English The complementary link to marketing
Authors

STEHLÍK Antonín

Year of publication 2002
Type Article in Proceedings
Conference Implementácia marketingových terórií do hospodárskej praxe SR, CR a Polska
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Economy
Keywords virtualization; globalization; internet; strategy; value
Description The growing international competition and increasing customers expectation urge the business to implement new strategies. The logistics as a marketing complement outreach the leading and managements functions, so that it is able to help with overcomming of department egoism and improve the whole supply chain output.
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