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Publication details
Pilotní výzkum marketingového mixu v podnicích ČR
Title in English | Pilot research of marketing`s mixes in companies in Czech republic |
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Authors | |
Year of publication | 2002 |
Type | Article in Proceedings |
Conference | Ekonomika firiem 2002 |
MU Faculty or unit | |
Citation | |
Field | Economy |
Keywords | marketing's mix; elements of marketing's mix; company analysis |
Description | The topic of this paper is a making of an analysis of marketing's mixes of different companies. It is possible to trace some othernesses between particular mixes. I could say that it is possible to observe a different emphasis on particular elements of marketing's mix from different companies. |
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