Publication details

Romové na fotografii - sémiotická analýza

Title in English The Semiotic Paradigm of media studies: Analysis of a Newspaper Photograph
Authors

SEDLÁKOVÁ Renáta

Year of publication 2003
Type Article in Proceedings
Conference Média a realita
MU Faculty or unit

Faculty of Social Studies

Citation
Field Sociology, demography
Keywords Roma minority; media costruction of reality; semiotic analysis
Description This paper introduces an example of structural analysis of newspaper message within the semitic paradigm of media studies. For the analysis the image of Roma was choosen. The autor demonstrates which signs the photograph works with, what their denotative and connotative menings are and which myths it accentuates. the Gypsy myth and the myth of police are analysed as examples of the story about Us and Them.
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