Publication details
Měření spokojenosti zákazníků
| Title in English | Measurement of customers satisfaction |
|---|---|
| Authors | |
| Year of publication | 2005 |
| Type | Article in Proceedings |
| Conference | Podnikanie a podnikateľské prostredie v Slovenskej republike |
| MU Faculty or unit | |
| Citation | |
| Field | Management and administrative |
| Keywords | customer; satisfaction; loyalty; value measurement |
| Description | Customerssatisfaction measurement, which results into the data and information usable for process and management improvement and growht of outputs and profit, is not the simple matter. The author of the paper tried to indicate this complexity and show the direction of theoretical and empirical effort. |